My name is Shirli Matatia.
I'm a Goldsmith from Haifa, Israel.
I make my jewelry in a small workroom in my home and I'm a one- women- show.
My fasination with jewelry started at an early age, when my mom would let me look through her jewelry box, with antique jewels that belonged to her mother and grandmother.
They always seemed like such treasures to me...

As someone who was always drawing and sculpting, I knew that art was what I wanted to do when I grew up, but drawing and sculpting just didn't seem interesting enough.
When answering a questionere to be accepted  to "national service" ( it's a year or two that you have to volunteer after you finish highschool here in Israel ) in a Hospital, there was a question about future occupation, and in the options there was "Jewelry Design"
I immediately fell in love with the idea and thought " That's it! That's what I want to do with my life!"
It perfectly combined my two favorite things-
making things with my hands, and jewelry, which I have always loved wearing.
So why not make the jewelry myself?!
And that's what I've been doing since...

I learned 4 years for a degree in jewelry design in Shenkar College in Israel.
Then I worked 5 years in a gold and diamonds jewelry factory and learned the practical side.
At 2008 I found that I had cancer!
That was a shock!
Fortunately for me, there are good doctors and hospitals here in Israel and after 6 months of chimo, the cancer disappeared.
During chimo was actualy the time I got the idea for the leaves cartilage earring which would become a best seller in my Etsy shop a couple of years later, and allow me to make an honest living from my jewelry.
I was walking around with a bald head when I was going through Chimo- since I actualy liked the look on me - and felt like making myself a cool jewel that would stand out, and the leaf cartilage earring was what I thought of.
Guess the cancer had a good side too : )
In the picture below you can see the design that turned into a hit.

Though the cancer dissapeared, the thought that I could die anyday without fullfilling my dream got stuck in my head.
I decided to quit my dayjob, and open my own company so I will be able to design, manufacture and sell the jewels myself.
And it is truely a dream come true!
I love drawing a sketch of a design, thinking through the technical challenges, and then seeing it through till it comes to life, in metal and beautiful gemstones!
I am selling successfully to customers all over the world through this website and also through my 2 Etsy stores.
If you have any questions please contact me and I'll be happy to help : )


You can follow me on Facebook: https://www.facebook.com/jshirlimatatia

And Instagram: https://www.instagram.com/shirlimatatia

I hope you find interesting treasures in my shop!
Good day : )